Hey there, fellow founder 👋

Let me tell you about my friend Sarah.

She runs an online coaching business. Smart woman. Great product. She was doing everything "right" with her emails. Sending weekly newsletters. Creating lead magnets. Building her list.

But here's the thing. Her open rates were stuck at 18%. Her sales? Crickets.

She told me, "Noman, I feel like I'm shouting into the void. I spend hours on these emails and... nothing."

Sound familiar?

Here's what hit me hard: Research shows that 79% of marketing leads never convert to sales. The main culprit? Poor lead nurturing and disconnected email systems.

The problem isn't your writing. It isn't your offer. It's the system behind your emails.

Today, I'm going to show you exactly how to fix this. And I promise—80% of this is pure, actionable strategy you can use today. For free. No strings attached.

Let's dive in.

Let me walk you through what Sarah and I fixed. This is the manual approach—the one that takes time but teaches you everything.

Stop buying email lists. Seriously. These leads haven't opted in to receiving your emails, which puts you out of compliance with anti-spam laws and results in terrible open rates.

Instead, create a lead magnet so good people would pay for it. Then give it away. Free course. Free tool. Free template. Whatever solves a real problem for your audience.

Here's where most people mess up. They send the same email to everyone. Marketers who segment their email list can increase revenue by 760 percent.

Group your subscribers by behavior, interests, purchase history. Send targeted content. Make it personal. Make it relevant.

Your subscribers get 120 emails per day. The average office worker receives that many daily messages. Why should they read yours?

Write like you're talking to a friend. Use short sentences. Break up text. Add personality. Solve one problem per email.

Welcome sequences. Abandoned cart reminders. Re-engagement campaigns. You'll need to build these manually, test triggers, fix broken links, and pray nothing breaks.

It works. But it's exhausting.

Alright, you've seen the manual playbook. Now let's talk about how you actually implement this in the real world.

Because here's the thing: knowing what to do and having the tools to do it are two very different games.

You can track everything in Google Sheets. Manually send campaigns through Gmail. Copy-paste subscriber data. Set phone reminders for follow-ups.

It's free. And it works. For about 50 subscribers.

Then it breaks. You forget to follow up with a hot lead. You send the wrong email to the wrong segment. You accidentally email someone three times in one day because you lost track.

The hidden cost? Your time. Your sanity. And the customers you're losing while you're buried in admin work instead of building your business.

So you graduate to real email tools. Mailchimp. Sendinblue. Sender.

These platforms are solid. They work. Millions of people use them.

charges based on contacts. Your list hits 2,001 people? Congrats, you just got bumped to a paid tier. It stops you from sending emails as soon as your list exceeds 2,000 contacts.

Every duplicate contact across lists gets counted twice. Unsubscribers? Still on your bill unless you manually archive them.

(now Brevo) takes a different approach—they charge by email volume. Better for some people. But their free plan caps you at 300 emails per day.

And while they have automation, the autoresponder functionality and editing options for funnels are pretty restrictive.

is affordable and simple. But once your list grows or your strategy demands more, you'll start to feel the limits because the automation is shallow and segmentation is basic.

These tools do what they promise. But they're not built for growth. They're built for getting started.

You'll outgrow them. Then you'll need to migrate. Again. And migration is a nightmare involving CSV exports, broken automations, and lost data.

This is where Sarah ended up. And where you probably should be.

What if you could run your entire email operation from one platform? Not just email—but landing pages, sales funnels, course hosting, affiliate programs, webinars. Everything.

And what if it cost less than that Mailchimp subscription you're about to outgrow?

Enter Systeme.io.

I'm not going to pretend it's magic. But it's the closest thing I've found to a complete business operating system for founders who don't have a tech team on standby.

No caps. No tiers. No surprise bills when you hit 2,001 contacts. You can send as many emails as you need to grow your business. On the free plan.

Build automated email sequences in minutes. The platform offers automated email sequences, email templates, contact tagging for audience segmentation, newsletters, and in-depth statistics. Welcome sequences, abandoned cart flows, sales funnels—all drag-and-drop, all connected.

Sarah set up her first automation in under 30 minutes. No developer. No YouTube tutorials. Just simple, visual workflows.

This is the part that blew my mind. Your emails, landing pages, sales funnels, and analytics all live in the same system. When someone clicks your email, visits your landing page, and buys your product—you see the entire journey.

No more wondering where your conversions came from. No more juggling five different tools.

The interface is so intuitive you won't need a tech degree to figure it out and the platform is refreshingly simple. Clean dashboard. Logical menus. Features that make sense.

Most email tools are built by engineers for engineers. Systeme.io is built for people who just want to sell stuff and grow their business.

She migrated to Systeme.io on a Friday afternoon. The migration team transferred all content including blog posts and mailing lists for free. By Monday, she had:

Within 30 days, her email revenue jumped from $0 to $4,200.

Not because the emails were different. But because the system finally worked.

Here's where it gets really interesting.

Systeme.io starts at free. Genuinely free. Not "free for 14 days" or "free with massive limitations." The Freemium plan allows 2,000 contacts with unlimited emails and includes sales funnels, automation, a blog, membership sites, and an affiliate program.

When you're ready to scale, the Startup plan is $27/month for 5,000 contacts. Still unlimited emails. Still everything included.

Compare that to Mailchimp's paid plans starting at $13/month for 500 contacts—and jumping to $200+/month once you grow.

All from one login. One bill. One support team.

The templates aren't as fancy as some competitors. The design options are basic and templates aren't as pretty as competitors. If you need shipping label printing for a massive physical product operation, look elsewhere.

But if you're building a digital business—courses, coaching, consulting, SaaS, digital products—this is the best value in the market.

Listen. You can keep piecing together five different tools. Paying for three subscriptions. Manually exporting CSVs and praying nothing breaks.

Or you can consolidate everything into one system that actually works.

Users consistently praise the customer service and express satisfaction with the platform, making it a highly recommended choice with over 6,000 five-star reviews.

Full transparency: That's an affiliate link. If you sign up, I get a small commission at no extra cost to you. I only recommend tools I actually use and believe in. Systeme.io is one of them.

Before you go, here are three quick tactics you can implement today:

Email marketing isn't dead. It's just that most people are using it wrong.

Fix your system. Use the right tools. Watch your revenue grow.

Question for you: What's the biggest email challenge you're facing right now?

Reply and let me know. I read every message, and your answer might become the next newsletter.

To your success,
Abdulla Al Noman
Founder, BzOpa News Pop